Fractional CMO for B2B SaaS

You Need a CMO, But Can't Justify the Cost

Your startup is growing. You've got product-market fit. You're closing deals. But your marketing is reactive, not strategic.

You know you need senior marketing leadership, but:

• Full-time CMOs cost $200K-$400K+ per year
• You don't need someone 40 hours/week (yet)
• You can't afford to make a bad hire

What You Get

As your Fractional CMO, I provide strategic marketing leadership on a part-time basis:

Strategy & Planning

• Go-to-market strategy and positioning
• Marketing roadmap and OKRs
• Channel strategy (SEO, paid, content, partnerships)
• Budget allocation and ROI forecasting

Team Building

• Hiring and managing marketing talent
• Agency/vendor selection and management
• Building scalable processes and workflows

Execution & Optimization

• Demand generation programs
• Conversion funnel optimization
• Marketing automation implementation
• Analytics and reporting infrastructure

Results I've Driven

• 763% organic traffic growth in 6 months
• 100+ MQLs per month consistently generated
• 83% reduction in CAC through funnel optimization
• Scaled a startup to $4.5B IPO as part of the marketing team

Who This Is For

Fractional CMO services work best for:

• Series A-B SaaS companies with $2M-$20M ARR
• Growing teams that need marketing leadership but aren't ready for a full-time hire
• Companies with marketing teams that need strategic direction

How It Works

Typically, I work with clients for 10-20 hours per week (2-4 days per month) on a 6-12 month contract.

We start with a deep dive into your business, market, and current marketing efforts. Then I develop a strategic roadmap and work with you to execute on the highest-impact initiatives.

Let's Talk

If you're a B2B SaaS founder or executive looking for strategic marketing leadership, I'd love to learn about your business.